Union Bank of Nigeria

The banking industry is heavily invested in their online presence. At Union Bank of Nigeria, the oldest financial institution in Nigeria, most of it's customer base uses mobile technology for their banking. One of the challenges of this project was the differing cultural views about banking and how banks are used in Nigeria vs. in the United States. We reviewed a brand strategy conducted by another agency, made our recommendations and then proceeded with a website strategy.

Contact the strategists at Blue Circle Marketing for a free consultation and review of your marketing strategy and to gain insight on a tactical plan for the future. Let us know what's not working for you. We'll buy the coffee... and give you some direction.