Sales Marries Marketing was an organic outgrowth of working closely with a sales team we had as a client.

Sales and marketing have to collaborate on projects and naturally discuss the subjects of sales and marketing throughout our days together. Sales Marries Marketing is a shared vision and we bring it to life on our podcast .

Blue Circle Marketing has helped clients grow their web traffic through blogging, email marketing and social media. Mostly through the use of a great content strategy, one of Blue Circle’s clients raised their website traffic by over 400% and leads by 200%.

During a stint as a Senior Digital Strategist, Donna created digital, website, brand, sales and marketing strategies for clients in B2B and B2C companies, both traditional and eCommerce.

Recent speaking engagements include Fashion Digital, The CEO Network, Shopify / Refersion Meetup and the Digital Innovation Conference in NYC on on topics such as eCommerce, Influencer Marketing and Digital Marketing.

Join us as we share what we are reading, ruminate about business and what excites us about the future of marketing and sales. We are always interested in opening a dialogue and hearing about what gets you fired up. If you have something extraordinary that you want to share, we would love to invite you to contact us for a guest spot on the podcast.

Sales Marries Marketing Using a Multi-Channel Account Based Digital Strategy
The best scenario is that marketing is going to deliver high-quality leads to sales, sales  is going to follow up on the leads, and turn them into revenue for  the company.

For all the time marketers and salespeople spend refining and optimizing their team processes, it’s worth devoting just as much time to improving their alignment with each other..

Think about this: Companies with closely aligned sales and marketing teams have a 38 percent higher sales win rate, and 36 percent higher customer retention rate, according to MarketingProfs.

Buyers use social media to research purchases and evaluate brands.

72% of buyers use social media to research before making a purchase. They’re looking up product and brand information. They’re checking references. They’re asking the opinion of their connections and your customers.

Your social media presence is your introduction to these buyers. In fact, 81% are more likely to engage with a strong, professional brand. The social selling model ensures that your company’s brand will encourage buyers to  seek you out.

Why Social Selling?
Multiple decision makers are becoming  more prevalent.

The single-threaded approach—a salesperson forming a relationship with one decision maker—is becoming less effective. Research shows the average B2B opportunity  has 6.8 decision makers involved. Helping buyers reach  a decision requires multiple points of contact in the company. Instead of following through with only one prospect, sales professionals must go deeper into the buying team’s structure, creating and building many relationships. Social selling enables you to leverage extended networks to find those multiple contact points.

Disruption can be a good thing.
There’s no denying that it takes some work to restructure an entire business around social selling. It’s just easier to keep doing what you’ve always done.

Fortunately, digital disruption means it’s no longer an option to maintain the status quo. Traditional sales and marketing methods are becoming less and less effective. Businesses that embrace social selling are increasing organizational success. It’s time to adapt and thrive.

Sales and marketing both can use social selling to influence the buyer at any point of their journey. Read on to learn the value of social selling, who owns it, and how to implement it to achieve optimal organizational alignment and social selling success.

“The key to digital transformation is re-envisioning and driving change in how the company operates. That’s a management and people challenge, not just a technology one.”