Businesses should be spending between 1 % – 10 % of sales revenue on marketing, at minimum, in order to execute an effective marketing plan. – HBR
Experience
There is no denying that entrepreneurs are excited and passionate about what they do. However, passion and experience are two very different things. Many early stage startups and entrepreneurs lack professional sales and marketing experience, a significant drawback to scaling a business quickly. In the early days when you’re trying to gain users and customers, and refining your product or service, having an experienced team can be the difference between success and failure.
Flexibility
As your outsourced Marketing Department, we can adapt our engagement to your unique business cycle. We frequently scale engagement time between sales and marketing resources depending on the priorities of our client, their sales cycle and the marketing strategy we have adopted.
Execution
Entrepreneurs are busy people. The “founder” job description includes such responsibilities as product development, hiring staff, and raising money to fund expansion, in addition to many other vital tasks. Because of this, generating revenue is often overlooked. An outsourced marketing and sales provider will have the focus required to keep revenue at the top of their priorities.
Cost Effective
Perhaps the biggest benefit of outsourcing sales and marketing staff is that it will cost your business much less than an in-house resource. When you embrace the power of outsourcing sales and marketing, your organization can typically get access to experienced resources for less.
Go Faster
Outsourcing your marketing department will help your startup move faster in the short term and become more agile and adaptable in the long-term. While you're busy running your business, your outsourced team is working hard creating new pipeline, reviewing your analytics, checking your KPIs and interacting with your followers on all social media channels.
Hiring Challenges
Many entrepreneurs have never managed or hired sales and marketing reps. It’s a very different hire than a tech team hire. Once the new employees have been hired, it’s important to have an on-boarding process. You cannot hire just one person. You need a team of experts, someone experienced to form a strategy and generalists to execute.
Better Access to Marketing Tools and Tactics
Outsourced sales and marketing teams are in the know when it comes to the newest and best marketing tools. We spend both time and money honing our skills and staying abreast of best practices and the latest trends and technologies.
More Accountability
Once we develop a digital transformation plan, its up to us to execute. Its our responsibility to ensure transparency in our partnership by calendaring weekly, bi-monthly, or quarterly reviews of data, analytics and agreed upon KPIs. You cannot grow what you don't measure.
Outside Perspective
We work with a number of businesses, and we have been doing this a long time. We follow best practices and industry standards. We know what works, and what doesn’t. It's all about the numbers, It's all about money. We develop plans that drive revenue and create brand awareness. Our team will keep you on track and give you advice on how to achieve your critical business initiatives.
In-House Department: $250-300,000/year
- 1 Senior, 1 Junior employee
- Benefit Costs
- Who will supervise this team?
- Success factors?
- Learning
In-house employees spend as much as 50% of an average work week on routine administrative duties, such as answering emails, attending meetings, and advising coworkers.
Outsourced: $60-180,000/year
- Team of Experts
- Benefit Costs
- Accountability
- Easy to fire us
- Easy to scale
- Accountability & transparency
- Faster return on investment
- Existing marketing and technology stack
In 2016, the average firm was expected to allocate 30% of their marketing budget to online, this rate is expected to grow to 35% by 2019 - Forrester
Our customer relationships are always based on increasing revenue. We grow when you grow. Our clients are with us for an average of 5-10 years. Let's talk and see how we can develop a process to consistently grow and scale your business.
