89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. -Content Marketing Institution
Brand identity is how the world sees your company. It should be well thought out and directed by your leadership team and your aspirations. It is the core of your business and why you do what you do. Whether you need a brand refresh, reboot or overhaul, we can help you be visible and understood.
We help you align the shifts your business is trying to make and align your brand strategy to the rest of your digital footprint. We address things like: positioning, category development, visual identity, corporate social responsibility and brand experience development.
We focus on the challenges your brand, team, and business face (SWOT analysis: strengths, weaknesses, opportunities, threats), prioritize them, and create strategies, communications, and tools to address them. Our process is flexible and customized to your situation. The deliverable is a brand guide that can be used by all members of your organization to ensure that the same look, feel, tone and voice are used in all communications.
Depending on the maturity of your business and your goals, your Brand Guide may include answers such as:
Just starting your business? Repositioning an established brand to stay competitive? Need a more powerful, recognizable brand?
Are you positioned as the first and best choice in your market? Does your brand align with your goals and positioning?
Employee Brand View
Does your brand engage employees and recruit top talent to keep your business competitive? Do you have a system to engage your employees to be advocates of your brand?
How will your brand come to life visually? Visual identity, logo design, social channels/brand experiences, videos, communications, website design, advertisements.
How will you communicate your message? What tone of voice will you use on Social Channels?
What content are your potential clients looking for? How does your demographic/persona digest content? What is the best delivery platform / channel for your content?
Why is investing in your brand critical?
- It is a reflection of your company and it's core values
- Help you attract ideal customers and top talent
- Strengthens customer loyalty
- Solidifies your message
- Maximizes brand equity