The Bachrach Group
The Bachrach Group had begun construction on a new 25,000 square foot office space in Times Square. They had engaged with a website designer over 6 months earlier and still had no direction on their website. We worked with the designer they had hired to give the project direction and get it completed.
BCM started with a Digital Audit and then Website Strategy. We interviewed every director in their 12 lines of business in order to get input on their particular page on the site.
In conjunction with the website build, we forced them to rethink their brand and messaging, and began a brand redesign. We came up with the tagline, Where Expertise and Opportunity Meet, which they use on all marketing material, and as a tagline in all messaging.